If your products and services are not found by your target audience in search engines, then you are missing out on a significant number of prospective customers who are looking for information regarding your product, service or organization.
Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. It has to be perfect, so that your products and services are visible to millions of potential customers. Hence, it’s important to avoid any wrong step which will affect your brand presence in the digital space and as a result is positioned deep down in search engine result pages where it can’t be seen by your target audience.
Before we do Search Engine Optimization, we do proper research for your business, understand your objectives and analyze your customer’s current tastes and preferences. Since search engine optimization is a continuous ongoing process we keep optimizing your website for search engines by periodically measuring the key performance indicators and optimizing your business accordingly. We can help you achieve success by constantly innovating and implementing new ideas which can boost the presence of your products and services online.
Some of the steps we include in our search engine optimization process:
Research for SEO
- Clearly define objective of your business and internet presence
- Brainstorm and understand your business for search queries your customers might be searching
- Research chosen keywords or search queries
- Record the best keywords depending upon search volume and relevancy of keywords as per your business
- We will let analytics run for few weeks before starting search engine optimization (SEO) if you already have a website – This allows analytics to collect data and provide us with a baseline
Analyze for SEO
- By using analytics and webmaster tools we will identify the current position of your website in various search engine result pages (SERP)
- Evaluate the visual design and navigation architecture of your website – If the site drives your internet consumers away, no amount of SEO efforts will rank you well in search engines
- Competitive analysis, create a list of competition and their performance on search engines
- Depending on the research we will optimize your website as per your business requirement and your customer behavior on the internet i.e. search engines and search volume of the search queries
- We will do search engine optimization which will cover onsite, offsite and local search optimization
- Check compatibility between browsers and W3C standards
- We will evaluate your website by using analytics tool to provide you reports of your website ranking in search engines, keyword ranking and visitor/traffic and conversion reports etc.